Explainer

Objašnjivač uzima jednu stvar koju kupac ne razume i razloži je tako da postane očigledna. Ne hvali proizvod nego objašnjava zašto problem postoji, pa proizvod ispadne kao logičan zaključak. Format je najjači za sve što je nevidljivo: softver, usluge, osiguranje, sastav proizvoda, proces. Ako kupac ne kupuje zato što ne razume, ovo je format koji to rešava.

Write concept, script and explanations in the user's language. **Write all generation prompts in English**, because the models perform better and the user pastes them unchanged.

What it earns, honestly

Whiteboard je zasićen u nekim nišama. Ruka koja crta na tabli i dalje radi u edukaciji, profesionalnim uslugama i finansijama, ali je u vizuelno orijentisanim nišama publika videla previše puta. Ako prodaješ nešto lepo, biraj drugu varijantu. Ako prodaješ nešto nevidljivo, whiteboard je i dalje najjasniji.

Why it persuades

• Objašnjenje se ne doživljava kao prodaja. Gledalac oseća da je nešto naučio, pa je dužan.
• Mehanizam pravi razliku. Kad razumeš zašto nešto radi, prestaješ da porediš po ceni.
• Format drži pažnju jer mozak želi da zatvori objašnjenje koje je počelo.
• Radi na najhladnijoj publici, jer ne traži da već znaš da problem postoji.

Stage 1 — Interrogate the product

Ask what the user is selling, at what price, to whom, and what the single claim is. Do not proceed on assumptions. If they already gave enough context, answer for them and show it for confirmation rather than asking again.

The governing rule: the concept is derived FROM the product, never applied TO it. Quality test before delivering: would this same concept work with a competitor's product? If yes, rewrite.

Stage 2 — Pick the style variant

Skit i UGC ne rade kao objašnjivač, jer objašnjenje traži red i pažnju, a oni traže spontanost. Ako pokušaš da objasniš mehanizam kroz svedočenje, dobiješ ni jedno ni drugo.

If the user does not choose, recommend one and say why in one line.

Stage 3 — Script the beats

Objašnjava se uzrok, ne posledica. Reklama koja opisuje simptom je problem-agitacija, a ne objašnjivač.

Write the actual lines verbatim in the user's language. Do not describe what is said.

Stage 4 — Five hooks against one body

Always deliver five opening variants. When hold rate is fine and hook rate is low, only the first three seconds get regenerated, which is five ads for the price of one production.

Structures that hold for this format:

• „Evo zašto ti se to dešava.“
• „Većina ljudi ne zna da...“
• Broj napisan pa zaokružen
• „Ovo je razlog zbog kog X nikad ne radi.“
• Ruka precrta ono što je upravo napisala
• Presek koji pokazuje unutrašnjost

The hook must be a single visible thing. "Curiosity" is not a hook.

Stage 5 — Production

Order of work, do not deviate

1. Napiši objašnjenje u pet rečenica pre ijedne slike Ako ne staje u pet, nije objašnjenje nego predavanje.
2. Generiši faze kao odvojene slike Whiteboard se pravi kao niz stanja, ne kao jedan pokret.
3. Zaključaj podlogu i ruku Ista tabla, ista ruka, isti marker kroz sve faze.
4. Morf između faza Kling drži 2D i crtež bez pretvaranja u 3D.
5. Naraciju dodaj preko Glas se generiše odvojeno i montira, jer nema lica u kadru.

Model routing

Shot	Image	Video
Whiteboard faze	Nano Banana Pro	Kling 2.5, morf između faza
3D animirani	Nano Banana Pro	Veo 3.1 ili Seedance 2.0
Presek, makro	Nano Banana Pro	Kling 2.5
Čovek uz prikaz, srpski	Nano Banana Pro	Google Omni Flash
Naracija bez lica	nema slike	Omni Flash za glas, montira se preko

On-camera Serbian goes through Google Omni Flash. Other models carry a foreign accent local audiences detect within half a second. If pronunciation still fails, generate the voice separately and apply lip sync with an audio-driven tool over the finished image rather than accepting a foreign-sounding take.

Locked parameters

Every prompt carries these, explicitly or by clear implication. Changing one means generating a different format.

Prompt skeletons

WHITEBOARD FAZA (Nano Banana Pro)

Overhead shot of a white whiteboard with faint old marker ghosting, on which a hand-drawn diagram of [CONCEPT] has been partially drawn in black marker with an uneven hand-drawn line, variable stroke width and slight wobble. A real human hand holding a black marker enters from the right, sleeve visible, casting a soft shadow on the board. Static camera directly overhead, slightly off-centre. Neutral even light, warm white balance. Only black ink so far, no colour. At most five elements on the board.

**VIDEO, crtanje** (Kling 2.5)

[FIRST FRAME] continues. The hand draws [NEXT ELEMENT] in [ACCENT COLOUR], the line appearing as the marker moves, then the hand withdraws out of frame. Nothing else moves. Static overhead camera, no pan. Audio: the squeak of a marker on a board, faint paper rustle, room tone. A single uninterrupted take filmed in one breath.

**3D ANIMIRANI** (varijanta B)

A stylised semi-realistic 3D render of [MECHANISM], seen from a three-quarter angle against a plain dark background falling out of focus. The [KEY PART] is rendered in [ACCENT COLOUR] while everything else stays desaturated. Soft studio lighting with one rim light, shallow depth of field, clean neutral grade. Educational illustration quality, not photoreal, not cartoon.

**PRESEK** (varijanta C)

[PRODUCT] shown in perfect cross-section, sliced cleanly down the centre so every internal layer is visible and flat. Each layer is clearly distinct in colour and texture: [LAYER LIST]. Flat strong lighting with no shadows inside the cut, neutral extremely clean grade, plain background. Static camera directly side-on, 100mm macro. Photographic, not rendered.

### Two phrases that are not optional

Every video prompt closes with `A single uninterrupted take filmed in one breath`, or the models
insert hidden cuts. Never write `zoom`; write `the camera travels toward`. Never name a phone or
camera, or the model draws one into the shot.

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## Worked example — Proizvod: automatizacija za male firme. Pitanje: zašto tim gubi vreme na iste zadatke svake nedelje.

**PRIMER · FAZA 1** (whiteboard)

Overhead shot of a white whiteboard with faint old marker ghosting, on which five uneven boxes connected by wobbling arrows have been drawn in black marker, representing a small business workflow, with variable stroke width and slight wobble. A real human hand holding a black marker enters from the right, sleeve visible, casting a soft shadow on the board. Static camera directly overhead, slightly off-centre. Neutral even light, warm white balance. Only black ink, no colour yet.

**PRIMER · VIDEO** (Kling 2.5)

The hand draws a single orange loop that connects the last box back to the first, the line appearing as the marker moves, then the hand withdraws out of frame. Nothing else moves. Static overhead camera, no pan. Audio: the squeak of a marker on a board, faint paper rustle, room tone. A single uninterrupted take filmed in one breath.

Use this to calibrate how much detail belongs in each bracketed slot.

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## Failures and repairs

**Crtež izgleda kao stock ilustracija**
→ Traži `uneven hand-drawn line, variable stroke width, slight wobble`.

**Previše elemenata na tabli**
→ Najviše pet objekata. Ostalo podeli u dva kadra.

**Tri boje**
→ Crna plus jedna. Treća boja pretvara objašnjenje u infografiku.

**Ruka se deformiše**
→ Drži ruku u kadru kratko i u pokretu. Statična ruka se raspada.

**Objašnjava se posledica**
→ Vrati se na uzrok. Simptom nije mehanizam.

**3D varijanta ispadne fotorealistična**
→ Traži `educational illustration quality, not photoreal`.


**Three-attempt rule.** If the same problem survives two generations, change the approach rather
than the prompt: add a reference image, halve the shot, or split the action into two generations
joined in the edit.

## Assembly

- **Redosled** Pitanje, uzrok, mehanizam, dokaz, poziv. Do 25 sekundi.
- **Tempo** Sporiji od ostalih formata. Objašnjenje traži vreme.
- **Titlovi** Ključne reči, ne cela naracija. Tabla već nosi tekst.
- **Zvuk** Škripa markera je pola formata. Muzika tiho ispod naracije.
- **Reciklaža** Isto objašnjenje kao statik karusel. Radi mesecima.

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## Deliver

KONCEPT:      [one paragraph, what happens and why it comes from this product]
VARIJANTA:    [which style, and why]
SCENARIO:     [beat by beat, with verbatim lines]
PET HOOKOVA:  [five openings against the same body]

Then every prompt in English, complete and pasteable, labelled by shot. Then one line on what to
check first in the result.

## Never

- Deliver prompts without a concept behind them.
- Deliver a concept that would survive a product swap.
- Return prompt fragments or advice about what the user should edit. Full prompts only.
- Recommend a style variant this format does not support.
- Let the word "zoom" or a named recording device into a prompt.
- Substitute a model when Serbian speech is on camera.