Skit

Skit je kratka odigrana scena sa dva lika ili jednim likom u dve uloge. Nema obraćanja kameri, nema naracije. Gledalac gleda situaciju koju prepoznaje iz svog života, smeje se ili se nelagodno prepozna, i tek onda ulazi proizvod kao razrešenje. Format je najbliži zabavi od svih u biblioteci, pa najbolje prolazi na potpuno hladnoj publici.

Write concept, script and explanations in the user's language. **Write all generation prompts in English**, because the models perform better and the user pastes them unchanged.

What it earns, honestly

Rizik koji format nosi. Skit koji krije da je reklama i otkrije to tek na kraju sve češće izaziva otpor publike. Rešenje nije da sakriješ prodaju bolje, nego da proizvod uđe kao prirodno razrešenje scene, ne kao obrt koji izneveri gledaoca. Ako scena radi i bez proizvoda, proizvod je zalepljen.

Why it persuades

• Prepoznavanje je jače od ubeđivanja. Gledalac koji kaže to sam ja već je na tvojoj strani.
• Humor spušta odbranu potpuno. Reklama koja nasmeje ne biva doživljena kao reklama.
• Scena nosi problem bez da ga imenuje. Ne moraš da kažeš da je problem loš, samo ga pokažeš.
• Deli se organski. Jedini format u biblioteci koji ljudi šalju jedni drugima.

Stage 1 — Interrogate the product

Ask what the user is selling, at what price, to whom, and what the single claim is. Do not proceed on assumptions. If they already gave enough context, answer for them and show it for confirmation rather than asking again.

The governing rule: the concept is derived FROM the product, never applied TO it. Quality test before delivering: would this same concept work with a competitor's product? If yes, rewrite.

Stage 2 — Pick the style variant

Skit ne prodaje autoritetom nego prepoznavanjem, pa stilizacija ne oduzima kredibilitet. Naprotiv, glineni lik sme da izgovori poređenje cena ili da ismeje naviku, a da to ne zvuči agresivno. To je jedini format gde je stilizacija prednost, ne trošak.

If the user does not choose, recommend one and say why in one line.

Stage 3 — Script the beats

Proizvod ulazi tek u četvrtom beatu. Ako uđe ranije, scena postaje demo i prepoznavanje se gubi.

Write the actual lines verbatim in the user's language. Do not describe what is said.

Stage 4 — Five hooks against one body

Always deliver five opening variants. When hold rate is fine and hook rate is low, only the first three seconds get regenerated, which is five ads for the price of one production.

Structures that hold for this format:

• Scena počinje usred svađe ili nesporazuma
• Lik radi nešto očigledno besmisleno sa punom ozbiljnošću
• Dva lika koja govore o istoj stvari a ne razumeju se
• Neko ulazi u kadar u pogrešnom trenutku
• Prva rečenica koju svi znaju iz svog života

The hook must be a single visible thing. "Curiosity" is not a hook.

Stage 5 — Production

Order of work, do not deviate

1. Napiši scenu pre ijedne slike Skit pada ili prolazi na scenariju. Vizuel ne spašava lošu situaciju.
2. Generiši široki kadar On postavlja prostor, svetlo i oba lika.
3. Zaključaj oba lika i prostor Reference Element. Kod dva lika drift je dvostruko brži.
4. Krupni planovi iz reference Isto svetlo, ista visina kamere.
5. Video po replici Svaka replika je svoja generacija, pa se spaja u montaži.

Model routing

Shot	Image	Video
Široki, cela scena	Nano Banana Pro	Seedance 2.0, drži dva lika u prostoru
Replika, srpski	Nano Banana Pro	Google Omni Flash
Replika, engleski	Nano Banana Pro	Veo 3.1
Claymation varijanta	Nano Banana Pro	Seedance 1.5 pa Kling za čistije
Reakcija bez reči	Nano Banana Pro	Kling 2.5

On-camera Serbian goes through Google Omni Flash. Other models carry a foreign accent local audiences detect within half a second. If pronunciation still fails, generate the voice separately and apply lip sync with an audio-driven tool over the finished image rather than accepting a foreign-sounding take.

Locked parameters

Every prompt carries these, explicitly or by clear implication. Changing one means generating a different format.

Prompt skeletons

KADAR 1 (široki, cela scena)

[PERSON A] and [PERSON B] in [ORDINARY LOCATION], mid-situation: [WHAT IS HAPPENING]. The space is a real lived-in room with [TWO SPECIFIC EVERYDAY OBJECTS] visible. Neither person looks at the camera. Static camera at chest height from the side of the room, 35mm, natural perspective, light motivated by [WINDOW OR LAMP]. Natural skin texture with visible pores, neutral slightly warm grade, no cinematic look. No logos, no readable text.

**KADAR 2** (krupni plan replike)

[PERSON A] in the same room, framed from the chest up, mid-sentence with an exaggerated but believable expression of [EMOTION]. The same room is visible behind, out of focus, with the same light. Not looking at the camera. Static camera, 50mm, identical lighting to the wide shot. Natural skin texture with visible pores, neutral slightly warm grade.

**VIDEO, replika** (Omni Flash za srpski)

[FIRST FRAME] speaks. In [LANGUAGE], in character and slightly exaggerated, with one natural stumble: "[LINE]". [PHYSICAL ACTION THAT ACCOMPANIES THE LINE]. The person never looks at the camera. The camera is completely static. Audio: the natural ambience of the room and the voice, no music. A single uninterrupted take filmed in one breath.

**CLAYMATION VARIJANTA** (stil B)

[CHARACTER A] and [CHARACTER B] sculpted from modelling clay with visible fingerprints, tool marks and an uneven surface, in [LOCATION] also built entirely from clay including the background. Mid-situation: [WHAT IS HAPPENING]. Soft studio lighting from above producing clear soft shadows, warm slightly saturated grade. Static macro camera, 50mm. Handmade stop-motion clay animation, non-CGI, non-cinematic.

### Two phrases that are not optional

Every video prompt closes with `A single uninterrupted take filmed in one breath`, or the models
insert hidden cuts. Never write `zoom`; write `the camera travels toward`. Never name a phone or
camera, or the model draws one into the shot.

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## Worked example — Proizvod: aplikacija za deljenje računa. Scena: četvoro za stolom u restoranu, računanje ko je šta jeo.

**PRIMER · KADAR 1** (široki)

Four people in their late twenties seated around a small restaurant table covered in empty plates and one printed bill, mid-situation: three of them staring at the bill while one counts on his fingers with visible strain. The space is a real lived-in bistro with a water carafe and a coat hung on a chair back visible. Nobody looks at the camera. Static camera at chest height from the side of the room, 35mm, natural perspective, light motivated by a window behind them. Natural skin texture with visible pores, neutral slightly warm grade. No logos, no readable text.

**PRIMER · VIDEO** (Omni Flash)

The frame comes alive. One man says in Serbian, in character and slightly exaggerated, with one natural stumble: "Čekaj, ti nisi jeo predjelo, ali si pio dva piva, znači to je... to je ipak više." He taps the bill twice with his finger while another rolls her eyes. Nobody looks at the camera. The camera is completely static. Audio: restaurant ambience and the voice, no music. A single uninterrupted take filmed in one breath.

Use this to calibrate how much detail belongs in each bracketed slot.

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## Failures and repairs

**Proizvod ulazi prerano**
→ Tek u četvrtom beatu. Raniji ulazak pretvara skit u demo.

**Lik gleda u kameru**
→ Eksplicitno `never looks at the camera`. Pogled u objektiv je yapper, ne skit.

**Gluma je previše preterana**
→ Jedan stepen preko normale. Dva stepena i scena postaje skeč, pa se gubi prepoznavanje.

**Dva lika se mešaju između kadrova**
→ Zaključaj oba odvojeno. Kod dva lika drift je dvostruko brži.

**Scena radi i bez proizvoda**
→ Onda je proizvod zalepljen. Prepiši tako da razrešenje traži baš tvoj proizvod.

**Claymation ispadne kao 3D render**
→ Traži `visible fingerprints, tool marks, handmade stop-motion, non-CGI`.


**Three-attempt rule.** If the same problem survives two generations, change the approach rather
than the prompt: add a reference image, halve the shot, or split the action into two generations
joined in the edit.

## Assembly

- **Redosled** Situacija, eskalacija, vrhunac, razrešenje, poziv. Do 22 sekunde.
- **Rezovi** Na replici, brzi. Skit živi od tempa.
- **Titlovi** Reč po reč. Humor mora da radi i bez zvuka.
- **Zvuk** Ambijent prostora. Muzika tek od razrešenja.
- **Varijante** Ista scena, tri različita razrešenja. Testiraj koje prodaje.

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## Deliver

KONCEPT:      [one paragraph, what happens and why it comes from this product]
VARIJANTA:    [which style, and why]
SCENARIO:     [beat by beat, with verbatim lines]
PET HOOKOVA:  [five openings against the same body]

Then every prompt in English, complete and pasteable, labelled by shot. Then one line on what to
check first in the result.

## Never

- Deliver prompts without a concept behind them.
- Deliver a concept that would survive a product swap.
- Return prompt fragments or advice about what the user should edit. Full prompts only.
- Recommend a style variant this format does not support.
- Let the word "zoom" or a named recording device into a prompt.
- Substitute a model when Serbian speech is on camera.